Nice content material is a pure extension of your trend model. Your weblog generally is a important advertising and marketing channel so that you can drive model consciousness. In the event you’re simply beginning out, you would possibly wish to look to different trend manufacturers to get inspiration in your personal weblog. We like to remain up-to-date on our favourite trend manufacturers and their blogs, so we thought we’d share a couple of of our favorites to control!
Remember that each model has a unique mission and worth proposition, so not each profitable trend weblog may have content material that works in your personal model. However you possibly can positively be taught from what works (and what doesn’t)! Try these inspirational trend model blogs:
Anthropologie
https://www.anthropologie.com/tales
Anthropologie’s weblog is completely on-brand. One of many issues we like about them is how clear they’re about their content material technique. In truth, the header for the weblog features a quick description of precisely what to anticipate, together with recommendation, behind-the-scenes peeks, and newest traits.
This weblog additionally does an ideal job of breaking down its content material by Anthropologie’s key product strains: House, Model, and Magnificence, with an extra class known as Group that options native occasions and firm actions.
One other worthwhile lesson to be taught from Anthropologie’s weblog is how clearly their weblog posts are titled. Every one is brief and candy, descriptive, and clear.
Rothy’s
https://rothys.com/weblog/blog-home
Rothy’s weblog additionally has clearcut classes and a easy, fashionable design. We love how lots of the thumbnails for the weblog posts are animations and GIFs, including motion to the general weblog design.
Rothy’s content material additionally extends previous the standard trend suggestions and new product releases. We love when manufacturers are in a position to create content material that aligns with their model and their group past simply the garments. For instance, Rothy’s is all concerning the versatility and wearability of their sneakers. They’re all the time a success with vacationers, so in addition they create inspirational content material about touring.
LACAUSA
http://lacausa.store/
LACAUSA’s journal is overflowing with inspiration for artwork and trend lovers.
One of many prime classes of their journal is known as #LACAUSALOVES. Nicely-curated pictures are chosen for a unique theme for every publish, corresponding to #SPICE, #AGUA, and #FLUID. You get a powerful really feel for every curated theme after scrolling by way of the pictures, and then you definitely get to a number of LACAUSA items that additionally align with that theme.
This can be a distinctive method to trend weblog content material. It actually offers an elevated aspect to the model voice.
LACAUSA additionally creates constantly high quality interviews with influencers in the neighborhood: entrepreneurs, artists, creatives, and extra. Not solely do they dig deep within the questions, however in addition they characteristic pictures of the interviewees of their properties. This provides the reader a extra intimate view into every profile.
Away // Right here Journal
https://www.heremagazine.com/
After all, a model that sells journey baggage clearly has to have a dreamy journey weblog! We love Right here Journal, Away’s journey journal that is available in each digital and print.
Right here Journal presents not solely the large, lofty journey inspirations but additionally the low-key, intimate snapshots of journey. Whereas one of these editorial content material positively takes extra in depth assets than you’ll possible have as a trend startup, it’s nonetheless an exquisite place to go for concepts and inspiration.
We notably like the massive graphics and pictures displayed on the weblog, in addition to the featured tales about how totally different well-traveled influencers pack.
Sew Repair
https://www.stitchfix.com/ladies/weblog/
Sew Repair has constructed its model on the experience of its stylists, so it is sensible that they might middle their weblog content material round stylist suggestions and favourite seems. Their weblog does an ideal job of extending the model in a pure method, that includes Sew Repair staff members.
We additionally love that Sew Repair has leveraged its weblog to herald a brand new content material medium, their podcast, known as “Inside Sew Repair.” Additionally they supply a transcript of the podcast episodes, so you possibly can nonetheless learn it if that’s what you favor! The cross-promotion of one other owned content material channel like a podcast is a inventive strategy to get extra eyes (and ears) on it, particularly because it’s comparatively contemporary.
Superdry
https://www.superdry.com/weblog/
Superdry’s weblog is crammed with profiles of classy, hip influencers in the neighborhood. They characteristic entrepreneurs, dancers, fashions, DJs, designers, activists, athletes, and extra, every with a novel look and magnificence.
We’re impressed by how numerous and inventive these profiles are. Whereas the interviews are comparatively quick and straightforward to eat rapidly, Superdry images every interviewee sporting the model’s garments, marking up the pictures to showcase which designs they’re sporting.
In the event you can put within the effort to search out the influencers in the neighborhood that (mixed) convey your model persona in addition to Superdry, these profiles are a good way to construct out high quality content material in your personal trend model.
——–
As you possibly can see, each trend model has a unique method to their weblog content material, however one of the best ones are clearly aligned with their model values and model voice. In case your model is all about city streetwear, your weblog posts are possible going to be very totally different than in case your model is all about bohemian model.
We hope you’ve gotten some inspiration from the style model blogs we shared right here. We’d additionally love to listen to about a few of your favourite blogs that you simply go to for inspiration!
,
